WHAT IT IS
Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. 17 fl. oz. Made in USA.
WHAT IT DOES
Formulated with Virtue's first-of-its-kind Alpha Keratin 60ku® protein, this shampoo is a powerful in-shower daily smoothing treatment for hair. The formula re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source.
WHO IT'S FOR
For all hair types.
HOW TO USE IT
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into the scalp and work the lather through the ends. Rinse thoroughly.
WHAT IT ISSmooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. 17 fl. oz. Made in USA.WHAT IT DOESFormulated with Virtue's first-of-its-kind Alpha Keratin 60ku® protein, this shampoo is a powerful in-shower daily smoothing treatment for hair. The formula re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source.WHO IT'S FORFor all hair types.HOW TO USE ITWork a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into the scalp and work the lather through the ends. Rinse thoroughly.
