WHAT IT IS:
Nourish dry, damaged, depleted hair back to hydrated health. Virtue Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily buildup while filling in cracks of damage to leave hair healthy, soft and supple.
WHAT IT'S FOR:
- All hair types, especially hair that's damaged or in need of extra care.
- Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments.
- Safe for color-treated and chemically treated hair.
WHAT IT DOES:
The luxurious, lathering shampoo provides a clean but hydrating finish. Formulated with first-of-its-kind Alpha Keratin 60ku, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
KEY INGREDIENTS:
- Hydrolyzed quinoa is a plant-based protein. It is a remarkable ingredient for hair, enhancing color, moisture retention and shine.
- Baobab seed oil comes from the African Tree of Life (known for its ability to store water). This rich, silky oil can act as an intense emollient for dry, damaged hair.
- Grapefruit extract is loaded with vitamin C and antioxidants. This refreshing fruit helps revitalize the scalp and return hair's vibrance and shine.
HOW TO USE IT:
- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Recovery Conditioner, then rinse thoroughly.
- Tip: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.
CLINICAL RESULTS:
- 97% of women said their hair felt softer after just one use.*
- 97% of women felt their hair was less damaged.*
- 91% of women felt their hair was more manageable.*
*Consumer perception study of 42 women who used Recovery Shampoo and Recovery Conditioner for 2 weeks (10 uses).
Pair with Virtue Recovery Conditioner for best results
This product is part of
BEAUTYSPACE
, a luxe beauty boutique filled with cult favorites and innovative must-haves.
Items sold separately.
Web ID: 4844445
