ColorKick® De-Brassing Shampoo uses a 100% natural colorant blend to brighten, tone, and gently neutralize brassiness on natural and color-treated hair shades, including silver and gray. Plant-derived humectants hydrate and detangle hair, while our proprietary Alpha Keratin 60ku® protein strengthens and repairs all hair types with each use. Directions: Apply to wet hair. Massage into a rich lather for at least 60 seconds. Rinse and follow with preferred Virtue® conditioner or Restorative Treatment Mask. Use a minimum of 1–2 times per week, or 2–3 times per week for optimal results, alternating with your current Virtue shampoo. Key Claims: 95% of BLONDES, BRUNETTES, REDHEADS, GRAY-HAIRED women said their hair looked MORE VIBRANT*, LESS BRASSY**, and SHINIER** Consumer perception on 57 panelists using product for 2 weeks. *immediately **after 2 weeks Key Ingredients: Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract provide subtle, cumulative brightening of yellow tones and rinse away brassiness. Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals. Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/grey hair. Size: 240 ml / 8 fl. oz.
Size Reference for VIRTUE De-Brassing Shampoo
Available Sizes:
