Stila's creamy-matte, full-coverage lip color delivers intense moisture with bold, long-lasting color and stays in place for up to 6 hours of continuous wear. The texture is weightless on lips and delivers superb comfort and its color-rich formula will not bleed or transfer. Enriched with Vitamin E and avocado oil, Stay All Day Liquid Lipstick hydrates and softens the lips so they look and feel beautiful!