A Shiseido first in foundation, with ActiveForce Technology, that self-refreshes nonstop. Shiseido's long-wearing fluid foundation synchronizes with skin and helps resist heat, humidity, oil and even motion, so you maintain a just-applied, flawless finish that lasts 24 hours. Skin looks and feels fresh all day. Weightless comfort. Breathable. Blendable. Buildable. And because Shiseido's foundation adapts to skin tone and was developed in shades inspired by skin, you'll find your perfect match.
Product Size: 1-oz.
SKIN TYPES:
For all skin types
WHAT IT DOES:
A weightless foundation, with ActiveForce technology, that synchronizes with skin and self-refreshes nonstop for a 24-hour just-applied look and flawless finish
Medium, buildable coverage with a fresh, natural finish
SPF 30
Oil free
All-day hydration
Waterproof, smudge-proof
Humidity resistant, transfer resistant
Non-comedogenic
Dermatologist tested
Fragrance free
KEY INGREDIENTS:
ActiveForce Technology is Shiseido's exclusive complex that protects your flawless finish from the effects of perspiration, oil and facial movement
Responsive Sensory Technology adapts to skin's condition, tone and texture for truer illumination
Wild thyme extract helps provide antioxidant benefits
Protective polymer with anti-adhesive properties helps keep pollution from adhering to skin
Shiseido's patented Smart Correcting Powder enhances skin's surface texture and tone
HOW TO USE:
Shake well, then twist pump to unlock bottle
Hold the bottle at an angle and press downward on the top to dispense product
Apply after skincare, smoothing on evenly from the center of the face outward
Build your desired coverage level with additional layers
To re-lock bottle, twist the pump back into place
Wipe dispenser after use
RESULTS:
94% of women agreed the foundation felt comfortable on skin*
88% of women loved the texture of the product*
81% of women agreed the foundation reduced the appearance of pores*
81% of women agreed their skin looked fresh after 24 hours*
*Based on a 7-day U.S. consumer study of 100 women
