The shampoo gently cleanses to protect color from fading up to 12 shampoos*.
Color Anti-fade shampoo gently cleanses to preserve color intensity and radiance. Hair is soft and color is still as intense and luminous after 12 shampoos*. At the heart of the formula is a rice peptide complex that limits pigment bleeding for up to 12 shampoos*. Anti-oxidant tara and sunflower seed tannins protect the color. An extraction of white mallow makes hair twice as shiny.
Hair Type::curly,Benefits::color protection,Formulation::gel,Ingredient Preference::formaldehyde free;sulfate free;paraben free;phthalates free;silicone free
