Tone It Away Purple Shampoo is a sulfate-free, moisturizing formula that gently cleanses while also neutralizing brassy color in between salon visits. Violet and orchid extracts prolong the life of your color by enhancing all highlighted and lifted tones. It is infused with cica, rice water and quinoa protein to help strengthen strands, repair damage and moisturize curls without weighing them down.
WHAT IT DOES:
Gentle, sulfate-free shampoo works to neutralize brassy tones between salon visits
Enhances all highlighted and lifted tones while helping to prolong color
Helps strengthen strands and repair damage
KEY INGREDIENTS:
Violet and orchid extracts help prolong color
Cica and rice water work to strengthen strands and repair damage
Pro-vitamin B5 and quinoa protein help strengthen strands
HOW TO USE:
Massage into and distribute throughout wet hair
Use as needed to cleanse when looking to tone brass
