IT Cosmetics Drybar Lash Blowout Volumizing Mascara brings the benefits of a top hair salon blowout to your eyelashes! Inspired by the technology of barrel hair brushes, this lengthening and volumizing mascara delivers separation between individual lashes, instant lift, and long-lasting volume.
WHAT IT DOES:
IT Cosmetics Lash Blowout mascara is innovative and bold, delivering 19 times your volume.*
The specially designed mascara brush is inspired by technology used for barrel hair brushes to separate and define individual lashes while creating the overall appearance of longer eyelashes.
Transparent polymers intensify the saturation of super black pigment for a dramatic lash look.
Biotin-infused formula promotes stronger, healthier-looking hair.
Easy-grip, soft-touch handle for effortless, precise application and control.
IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.
*Based on an instrumental study of 34 subjects age 25-40, over a period of 3 days.
2020 Cosmetic Executive Women Beauty Awards, Makeup: Eye Product Prestige.
HOW TO USE:
For bold, clump-free, flake-free volume that lasts, place the mascara applicator at the base of your lashes, then wiggle and sweep up and through to the tips.
RESEARCH RESULTS:
93% say product keeps lashes looking voluminous all day.**
93% say product does not flake.**
**Based on a consumer panel study of 120 subjects age 18-59, over a period of 2 days.
USE WITH:
Bye Bye Under-Eye Concealer.
