White textured cotton blouse, adjustable tie collar with ruched detailing, long full sleeves, straight fit, tonal topstitching IRO is a Paris based fashion brand founded by brothers Laurent and Arik Bitton in 2005. Inspired by fashionable women from their inner circle of friends, they decided to create a clothing line that had a distinct vintage feel, while at the same time mirrored a nonchalant, easy chic style A vintage silhouette with a modern style application, this Gentle blouse is resplendent with New Romantic detailing that extends from the ruffle collar to the full bishop sleeves. Style with straight denim and slide on mules this season.