Pick up and deposit the product on the cheekbones, then blend out to the temples until the desired effect is achieved.
For a healthy glow effect, apply to the apples of the cheeks using circular movements.
Emphasize facial contours for a "sculpting" effect: define the cheeks and sweep the blush along the hollow of the cheekbones from the center outwards, then apply a lighter shade on the apples of the cheeks to capture the light.