Byredo is renowned for translating memories into scent, with the Bal d'Afrique body wash being a creation close to the heart of the brand’s founder. Of his father's travels in Africa, Ben Gorham said, “I would read his diaries; the way he travelled on freight ships, met all kinds of different people – for me, this was the fantasy of arriving in Africa through somebody else’s words. Bal d’Afrique reflects that”.